Monday, February 28, 2011

The truth about orange juice

Alissa Hamilton is author of the book "Squeezed: What You Don't Know About Orange Juice

Here's what the leading orange juice companies don't tell you:
- they strip the orange juice of oxygen so they can store it in huge tanks for up to a year
- this process also strips the juice of its orange juice flavors, so engineered "flavor packs" are added back to make it taste fresh
- without the flavor packs, which contain chemicals to simulate nature, the juice would taste like sugar water
-More details here:
Sue's Market in Richmond Hill sells 2L of freshly squeezed orange juice for $7.99, which is not much more expensive than the commercial stuff, plus it tastes way better and is better for you. Or, cut up a fresh Florida Valencia orange and awaken your senses to the taste that the major labels can't imitate.

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